American Field

The American Field Magazine

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The American Field is the oldest continuously published sporting dog journal in the United States, dating from February 1874 to the present.

Published weekly, The American Field provides its readers with the latest news on purebred sporting dogs and field trial competition results. Each issue has pages filled with photos of winners, stories of owners and trainers, and detailed event descriptions and hundreds of "for sale", "stud dog", "training", "equipment" and upcoming "field trial" advertisements.

ORDER your weekly subscription to the American Field today!


The American Field serves a non-duplicated weekly audience of over 10,000 readers who are seeking late-breaking news on purebred sporting dogs and field trial events. Each year, hundreds of marketers sell more than $2.5 million worth of goods and services to American Field subscribers by communicating with them through advertising pages of the Field.

Please call us today, and we'll help you design a results-driven sales program starting with the next upcoming issue.

Rates effective July 1, 2018. There is an additional charge of $20 to include any photos that are not on file with The American Field. Corporate logos used in all advertisements will also incur additional charges—$20 for one or more.

Prices listed below are based on a graduated rate scale. Ads that are published at least 6 times are eligible for lower rates.

Advertisement Size 1 thru 6 insertions 7 thru 25 insertions Weekly
Full Page** $830 $620 $500
Half Page $470 $340 $270
Third Page $355 $260 $210
Quarter Page $260 $185 $150
Sixth Page* $140 $100 $80
Five Inch $105 $80 $65
Three Inch $75 $55 $40
Two Inch $55 $35 $25
One Inch $30 $20 $15

*Minimum ad size for field trials, excluding Purina Points Trials and Championships.

** Please note that clubs hosting 3 or more Championship events will require a full page starting at $1,000.

• Mechanicals: Four columns to a page. Each column is 1 3/4" wide x 9 7/8" deep

• Front covers available starting at $620 (B&W) and $1,000 (color).

• Advertising materials due Tuesday for the issue dated Saturday of the following week.

• Color is available for half and full page ads for a premium, starting at $900 (half page).

Field Trial Clubs: In order to meet our minimum requirements, your ad information MUST be received at least 30 days prior to the start of your trial.



COMING SOON! We will regularly feature memorable photos that illustrate the rich history of our sport as well as the personalities and animals who have participated in field trials over the decades.

Our Sport Covered Elsewhere

COMING SOON! We will periodically include links to articles that feature our sport and field trial events, when they appear in other publications.


COMING SOON! Members will be able search all past content that has been published online at, by keyword or subject.


The eEdition feature offers the ease of clicking on a copy of the magazine at your computer or mobile electronic device, and flipping through the pages at your leisure. Enjoy photos in full color, plus all news stories, feature articles, full-color photos, field trial announcements, notices and advertisements in their entirety, in the familiar traditional magazine format.